78zin’s SS25 mood board: Bright Horizons
Trending prints and playful motifs
The 78zin designers have always focused on print as a way to bring personality and interest to new collections and also to capture the feel for a particular season. For spring 2025, stripes and gingham are a strong trend, bringing a distinctly preppy feel that ties into casual weekends and laidback looks. We’ve translated these in our own signature style across clothing and accessories, with bold stripes and gingham checks featuring on mix-and-match co-ord sets, cotton totes and Mary Janes. Stripes can also be found across our home textiles, bringing a fresh, clean aesthetic into the home that gives a touch of New England chic.
You’re never far from a floral in springtime of course (in the words of Miranda Priestly, ‘Florals? For spring? Groundbreaking...’), and as we move towards summer, our thoughts turn to jetting off to sunnier climes, captured by the Home & Gift Team through tropical motifs and the striking sunshine shapes of their joyful ‘Le Soleil’ collection. Pineapples, palm trees and ocean waves sit boldly across quilted wash bags, glassware and ceramics, while fruity details find their way into playful beaded summer fashion accessories and costume jewellery.
Sitting alongside the checks and stripes you’ll see a nod to the intricate mosaic tiling patterns found in the famous Jardin Majorelle and the shady riads the team visited on their design trip to Marrakech. Our new paper jewellery boxes in particular are a striking example of this detailed tile design. ‘While our tropical motifs capture that fun holiday mood, elegant tile prints and simple stripes act as a balance to help anchor everything,’ explains Kate Butler, Head of Home & Gift Design.
And cutting through all the crisp linear shapes and geometric symmetry is our old friend leopard print. Confirming itself as the new neutral season after season, you’ll find fearless pops of big-cat energy across our clothing and accessories, bringing a little drama to spring’s pretty pastels.
While our tropical motifs capture that fun holiday mood, elegant tile prints and simple stripes act as a balance to help anchor everything.
The colour palette
The use of colour is very considered throughout. Sweet pastels and cool powdery blues mimic the ombre spring skies and sit alongside fresh greens and warm, earthy terracotta tones as the season begins, weaving in the natural palette of the world around us. As the temperature climbs, vibrant sunbaked oranges and reds and ocean blues celebrate the start of summer and the promise of brighter days ahead, with intentional accents of sophisticated monochrome to create an elevated feel. ‘Alongside the tropical sunshine shades used for our ceramic bathroom accessories and vases, we were interested in exploring a clean monochromatic look with a bold pop of colour on the rim to keep the look fresh,’ Kate explains.
The Home & Gift Team were inspired by the Jardin Majorelle in Marrakech, designed by French artist Jacques Majorelle in 1924, and in particular the vibrant cobalt blue colours used throughout, which he trademarked as Majorelle Blue. Varying shades of blue feature throughout our homeware and clothing collections, from spring-like bluebell and calming pastel tones to vibrant summery hues across ceramics, furniture and wellness ranges, cool cotton co-ords and denims.
Texture and technique
Texture is key for our SS25 collections, with tactile finishes created through a range of techniques across furniture
, homeware and fashion. Soft velvet, boucle, chunky towelling and tasselled trims contrast with woven rattan and crocheted styles. ‘We’ve combined our love for bright, bold design with traditional handmade techniques such as weaving, tufting and crocheted illustrations,’ says Home & Gift Designer Rachel Foreman.
Embroidered, patchwork and quilted finishes can also be found in our fashion collections. Head Fashion Designer Annalisa Gioia created designs around spring’s natural, crafted feel, taking swatches from traditional embroidered tablecloth designs and translating them into intricate linen dresses, tops and jumpsuits. Feminine smocking details on dresses
and soft crocheted bags keep the look relaxed and unpolished, while quilted jackets and knitted vests allow for pared-back layering on crisp spring days.
The Home & Gift Team wanted to be more experimental and playful with their approach to design techniques for SS25, particularly when incorporating the more whimsical finishing touches into our homeware, travel accessories and make-up bags
. ‘The beaded and raffia embroideries and hooks are new for the season,’ explains Kate, ‘and we have used a chunkier knit technique across our travel collection, paired with fun beaded pulls.’
Standout styles
With ocean blues and seaside themes featuring prominently, it's no surprise that our Fish Book Ends have become a firm favourite within the Home & Gift Team. Initial sketches of this characterful duo were created in the 78zin design studio before being brought to life in 3D ceramic form by our talented artisans. ‘Every line, wiggle and dot was drawn by hand and raised in the ceramic mould to highlight the details and create a tactile finish,’ explains Kate. Putting the fun into functional is what we do best, and while they excel at keeping your books in place on a shelf, they are distinctive enough to be enjoyed on their own as an eye-catching decorative piece.
Our bold Green Striped Co-ord Set
stands out as a hero style for SS25. With its confident colour and streamlined vertical stripes, it lends itself to multiple outfits in one. ‘Co-ord dressing is still going strong, and worn as a pair this set looks fresh and elevated, whether it's styled casually or dressed up for an event,’ says 78zin Fashion Stylist Lynda Bell
. ‘But the beauty of it is that you can mix and match to get more bang for your buck, wearing the top with cropped jeans or shorts, and the trousers with a plain tee or knitted vest.’